Acceptable use policy

Last updated: 26 Oct 2026

To keep Purplead safe and lawful for everyone, you must not use it to:

Messages and calls

• Send spam, or call or message people who did not enquire or agree to hear from you.
• Ignore Do-Not-Disturb preferences or the TRAI rules on commercial calls and messages.
• Send WhatsApp messages against the WhatsApp Business Messaging Policy or Commerce Policy, or keep messaging someone who replied STOP.
• Mislead people, pretend to be someone else, or send phishing or fraud messages.

Data

• Upload bought, rented or scraped contact lists, or data you have no right to use.
• Collect sensitive personal data (such as health, financial account or ID numbers) through Purplead without a lawful reason and the needed consent.
• Collect children's data without verifiable parental consent.

Content and business

• Promote illegal products or services, or anything prohibited by Meta's Advertising or Commerce policies or Indian law.
• Store or send content that is unlawful, hateful, threatening, obscene or infringes someone's rights.

The service

• Try to access another business's data, test our security without written permission, or bypass limits or access controls.
• Upload viruses or harmful code, overload the service, or use automated scripts other than our published integrations.
• Share logins between different businesses, or resell Purplead without our written permission.

What we do

If we find misuse, we may remove the content, pause a feature such as WhatsApp or the Conversions API, suspend the account, or report it to the authorities, as described in our Terms. Report misuse to help@purplead.in.